Perfect quote!

Well put. I like the precision of “value-for-money.”

You’re right, it’s both a focus on quality as well as investment in processes (otherwise, you end up priced out of market or not keeping up with the quality bar.)

On a longer run, Quality outlasts your pricing advantage. Offering cheaper services is a short term strategy for survival. But long term strategy has to focus on quality, invest in processes, generate better productivity through these processes, value-additions to customers and distinction in marketplace.

People don’t necessarily buy what is cheaper. They look at “value-for-money”. Quality game is based on this all-important concept of “value-for-money”. In knowledge based industries, companies have to first “demonstrate” value-for-money and then “deliver” it.

You might enjoy reading my 12-article series on #QUALITY at activegarage.com. It touches upon some of these important aspects of Quality.

“16. if you find yourself reluctant to sell your product, there’s something wrong with it”
http://secretsofconsulting.blogspot.com/2009/09/50-more-ways-to-improve-your-business.html