http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/ Patterns and Practices for Software Success. Thu, 17 May 2012 20:19:54 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/comment-page-1/#comment-18135 Bob Thu, 11 Dec 2008 14:12:21 +0000 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/#comment-18135 The term "Voice of the Customer" is used too many times to refer to either market research in general or to the specific features or solutions that a customer desires. More properly, the Voice of the Customer is the statement of the customer's wants and needs, not a specific solution to those needs. Building a product that customers will want to buy means transforming those needs into product specifications. You don't want a product designed by your customers, you want a product <i>inspired</i> by your customers. That means thinking about wants and needs in a different way. For example, see the excellent article by Gerry Katz from the PDMA's Visions Magazine (http://www.ams-inc.com/pdf/VisionsMar08Katz.pdf). The term “Voice of the Customer” is used too many times to refer to either market research in general or to the specific features or solutions that a customer desires. More properly, the Voice of the Customer is the statement of the customer’s wants and needs, not a specific solution to those needs. Building a product that customers will want to buy means transforming those needs into product specifications. You don’t want a product designed by your customers, you want a product inspired by your customers. That means thinking about wants and needs in a different way. For example, see the excellent article by Gerry Katz from the PDMA’s Visions Magazine (http://www.ams-inc.com/pdf/VisionsMar08Katz.pdf).

]]> http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/comment-page-1/#comment-18125 Product Management Reader: 11Dec08 | The Productologist: Exploring the Depths of Product Management Thu, 11 Dec 2008 13:25:00 +0000 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/#comment-18125 [...] Lessons Learned in Product Management [Shaping Software] [...] [...] Lessons Learned in Product Management [Shaping Software] [...]

]]> http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/comment-page-1/#comment-17789 stevflaming Wed, 10 Dec 2008 06:06:38 +0000 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/#comment-17789 this post tell about Product Manager has 2 roles – i) Outbound: Communicating the product and the vision out to the customers and ii) Inbound: Feeding customer and market insight into the development teams to better the product, build a new product, acquire a new product, or kill the product. this post tell about Product Manager has 2 roles – i) Outbound: Communicating the product and the vision out to the customers and ii) Inbound: Feeding customer and market insight into the development teams to better the product, build a new product, acquire a new product, or kill the product.

]]> http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/comment-page-1/#comment-17719 Alik Levin Tue, 09 Dec 2008 23:48:45 +0000 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/#comment-17719 Rick, thanks for the insights! Really good stuff. It only proves once again Weinberg's second law of consulting - "No matter how it looks at first, it's always a people problem." We are all consultants and we are all "consultees". I loved "Establish credibility" the most. Here in MCS it is no different - we have our biz folks and consultants. What you described in your post is 100% applicable here in the field Thanks for sharing Rick, thanks for the insights!
Really good stuff. It only proves once again Weinberg’s second law of consulting - “No matter how it looks at first, it’s always a people problem.”
We are all consultants and we are all “consultees”.
I loved “Establish credibility” the most. Here in MCS it is no different - we have our biz folks and consultants.
What you described in your post is 100% applicable here in the field
Thanks for sharing

]]> http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/comment-page-1/#comment-17696 J.D. Meier's Blog : Lessons Learned in Product Management on Shaping Software Tue, 09 Dec 2008 21:43:37 +0000 http://shapingsoftware.com/2008/12/09/lessons-learned-in-product-management/#comment-17696 [...] have a guest post at Shaping Software by Rick Samona on Lessons Learned in Product Management.  Rick's actually one of the most effective Microsoft product managers I know.  I had the [...] [...] have a guest post at Shaping Software by Rick Samona on Lessons Learned in Product Management.  Rick’s actually one of the most effective Microsoft product managers I know.  I had the [...]

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